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Sohayb Baset
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Selected work

Proof before polish.

Each case states the context, my role, the work and only the outcomes that can be evidenced — labelled by whose result it is. Where a final outcome is not verified, it is a Case Note, not a success story.
  • SOHAYB RESULT
  • TEAM RESULT
  • COMPANY RESULT
  • SAHAT RESULT
  • CLIENT RESULT

Selected Work · Founder → acquisition → scale

PH Store → Grinta

2018 – 2023

From co-founding a B2B pharmaceutical marketplace to leading a 70+ sales and telesales organization at Grinta after the acquisition.

PH Store logoGrinta logo
The Grinta team in the company's office, standing beneath the Grinta logo
The Grinta team (historical photo).
Context
PH Store was a B2B pharmaceutical marketplace in Egypt, built from the founding stage. It was later acquired by Grinta, where the commercial work continued at a much larger scale.
Problem
First, build a marketplace’s commercial engine from zero as a founder. Then, after the acquisition, lead a large sales and telesales organization through a high-growth phase without losing commercial discipline.
My role
Co-Founder & Growth Head at PH Store (2018 – 2021); Sales Director at Grinta (2021 – 2023).
What I did
  • Co-founded PH Store and built and grew the B2B pharma marketplace from the founding stage
  • PH Store was acquired by Grinta
  • Continued at Grinta in senior commercial leadership as Sales Director
  • Led a 70+ sales and telesales organization while scaling within a larger venture environment

Outcome — evidenced and attributed

  • SOHAYB RESULTCo-founded PH Store, a B2B pharmaceutical marketplace in Egypt, later acquired by Grinta
  • SOHAYB RESULTLed a 70+ sales and telesales organizationAs Sales Director at Grinta, 2021 – 2023
  • TEAM RESULTContributed to 10x revenue growth at Grinta in 2022Company-level growth achieved by the wider Grinta team; my contribution was commercial leadership of the sales organization.

External evidence

What this proves

Lived founder experience through an acquisition, followed by commercial leadership at scale — the foundation for judging pipeline, sales rhythm and team capacity, not just strategy.

Relevant to: Fractional Saudi Expansion Lead · Saudi Commercial Launch Sprint

Selected Work · Proposition → partnerships → growth

HOMEi

Co-founder · now non-executive

Co-founded a PropTech venture and led its commercial strategy, partnerships and expansion.

HOMEi logo

HOMEi website— HOMEi (opens in a new tab)

Context
HOMEi is a PropTech venture operating in Egypt, co-founded by Sohayb, who led the commercial side of the business. He now holds a non-executive position.
Problem
Turn a new proposition into commercial traction from the founder side — where cash, timing, customer proof and team capacity are all real constraints.
My role
Co-Founder & Chief Business Officer: commercial strategy, partnerships and expansion.
What I did
  • Co-founded the venture from the original idea
  • Led commercial strategy
  • Led partnerships
  • Led expansion

Outcome — evidenced and attributed

  • SOHAYB RESULTCo-founded HOMEi, a PropTech venture, and led commercial strategy, partnerships and expansion
  • COMPANY RESULT20+ projects and 300+ customersCompany metrics. HOMEi operates in Egypt only.
  • COMPANY RESULTEGP 332M+ in customer contract valueCustomer contract value through December 2025 — the total value of customer contracts, not HOMEi revenue.
  • COMPANY RESULTHOMEi — 500 Global Seed Bootcamp, Batch 2

What this proves

Commercial execution from inside a young company: proposition, partnerships and expansion under founder constraints — the same constraints clients face entering a new market.

Relevant to: Saudi Entry Readiness Diagnostic · Decision-Grade Business Case

Case Note · Readiness → localization → entry

Saudi market entry at Sahat

2023 – present

At Sahat Venture Studio: Saudi market-entry, localization, growth-readiness and expansion support for 50 companies from 12 countries — and 50 companies progressed through licensing & establishment (as of October 2026).

Context
At Sahat Venture Studio — first as Chief Business Development Officer, now as Vice President — Sohayb works with founders and companies building in, or entering, Saudi Arabia.
Problem
Companies arrive with ambition and often a license plan, but without Saudi buyer clarity, a local proposition, a deliberate entry route or a partner path that converts.
My role
At Sahat: business development, partnerships, Saudi market-entry readiness, proposals and venture support; today, venture-operations alignment across an eight-venture portfolio.
What I did
  • Saudi market-entry readiness and localization work across multiple companies
  • Partner mapping and commercial-entry planning
  • Proposals and venture support
  • Venture-operations alignment across an eight-venture portfolio

Outcome — evidenced and attributed

  • SAHAT RESULTSupported 50 companies from 12 countries with Saudi market-entry, localization, growth-readiness and expansion workAt Sahat Venture Studio, as of October 2026. “Supported” describes the work provided — not a claim that every company achieved commercial traction, revenue or funding.
  • SAHAT RESULT50 companies progressed through Saudi licensing & establishmentAt Sahat Venture Studio, as of October 2026. Establishment work such as investment licensing, legal set-up and commercial registration — not a claim about each company's later commercial results.

What this proves

Pattern recognition: the same entry failure modes — wrong route, generic proposition, meetings without structure — seen across many companies, not inferred from one.

Relevant to: Saudi Entry Readiness Diagnostic · Saudi Market Entry Readiness Workshop

At Sahat Venture Studio · As of October 2026

Breadth. Execution. Depth.

Three questions any Saudi track record should answer: how wide, how far, how deep.

  1. Breadth

    How wide?

    50 companies12 countries

    International companies supported across Saudi market entry, localization, growth readiness and expansion.

    At Sahat Venture Studio, as of October 2026. “Supported” describes the work provided — not a claim that every company achieved commercial traction, revenue or funding.

  2. Execution

    How far did the work go?

    50 companies

    progressed through Saudi licensing & establishment

    The work reached establishment — licensing, legal set-up and registration — not just evaluation.

    At Sahat Venture Studio, as of October 2026. Establishment work such as investment licensing, legal set-up and commercial registration — not a claim about each company's later commercial results.

    Selected market-entry companies

    • PraxiLabs
    • Gymmawy
    • EXPND
    • TECOMA Studio
    • Buthoor Tech
    • Cradis
    • NexFashion
    • Balsamee

  3. Depth

    How deep?

    6 selected portfolio cases

    Portfolio companies where the work went past entry — into commercialization, partnerships, institutional execution and growth.

    Selected portfolio work

    • TanafosInvestment readiness & strategic consolidation
    • AyadyCommercialization & sales systems
    • YASchoolsInvestment readiness & revenue model diversification
    • RayanInstitutional execution
    • NexFashion KSASaudi GTM & institutional partnerships
    • BDI GulfMarket expansion & B2B growth

    Portfolio work at Sahat Venture Studio — deeper operating work, not ventures founded by Sohayb.

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