About · Saudi Market Expansion & Commercialization Operator
Sohayb Baset
Quick facts
- Name
- Sohayb Baset
- Based in
- Riyadh, Saudi Arabia
- Focus
- Saudi Market Expansion & Commercialization Operator
- Current roles
- Vice President, Sahat Venture Studio · Founder & CEO, HADREEN
- Background
- Founder → commercial leader → Saudi expansion operator
- Saudi support footprint
- Supported 50 companies from 12 countries with Saudi market-entry, localization, growth-readiness and expansion work — at Sahat Venture Studio (as of October 2026); 50 companies progressed through Saudi licensing & establishment
- Education
- MBA in Strategic Management, Arab Academy for Science, Technology & Maritime Transport (AASTMT) — 2025 · BSc Pharmaceutical Sciences, Al-Azhar University — 2013
The story
From founder to operator — and still building.
I started in healthcare, then moved into company building.
My first founder chapter was PH Store, a B2B pharmaceutical marketplace in Egypt. PH Store was later acquired by Grinta, where I moved into commercial leadership and led a 70+ sales and telesales organization during a high-growth phase.
I later co-founded HOMEi, a PropTech venture, leading commercial strategy, partnerships and expansion. Building from the founder side taught me how different a market looks when cash, timing, customer proof and team capacity are all real constraints — not slides.
Today I am based in Riyadh and serve as Vice President at Sahat Venture Studio. My work spans Saudi market-entry readiness, localization, commercial strategy, partnerships, venture operations and the practical work required to move from “we should enter Saudi” to an executable market motion. As of October 2026, through Sahat I have supported 50 companies from 12 countries with Saudi market-entry, localization, growth-readiness and expansion work. In parallel, I am currently Founder & CEO of HADREEN, where I am applying the same operator discipline to a live marketplace: customer discovery, pricing, pilots, fulfillment economics and repeatability.
That is the thread across my work: turn ambition into a sequence of decisions that can survive contact with the market.
Chronology
Career
Institutional work is attributed to the organisation it belongs to. Company metrics are not presented as personal results.
MBA comprehensive exam completed December 2024; degree formally awarded in 2025.
2026 – present· Current
Founder & CEO — HADREEN · Riyadh
Working-MVP venture for flexible workforce operations for events. Accepted to Misk Launchpad 10.0.
Dec 2025 – present· Current
Vice President — Sahat Venture Studio · Riyadh
Venture-operations alignment, strategy, Saudi market entry and executive follow-through across an eight-venture portfolio.
Jun 2023 – Nov 2025
Chief Business Development Officer — Sahat Venture Studio
Business development, partnerships, Saudi market-entry readiness, proposals and venture support.
Co-founder, now non-executive
Co-Founder & Chief Business Officer — HOMEi
Commercial strategy, partnerships and expansion for a PropTech venture operating in Egypt — 20+ projects and 300+ customers. 500 Global Seed Bootcamp, Batch 2.
2021 – 2023
Sales Director — Grinta
Led a 70+ sales and telesales organization, following Grinta’s acquisition of PH Store.
2018 – 2021
Co-Founder & Growth Head — PH Store
Built and grew a B2B pharmaceutical marketplace in Egypt, later acquired by Grinta.
Building now
Building now.
HADREEN — Flexible Workforce Operations for Events
I’m building HADREEN in Riyadh — a working-MVP venture for flexible event workforce operations, in structured validation through Misk Launchpad 10.0. The focus is not vanity growth: it is paid pilots, fulfillment economics, repeat requests and a repeatable operating model.
- Working MVP
- Misk Launchpad 10.0
- In structured validation
Accepted to the programme. Selection only — not funding or endorsement. Founder & CEO, HADREEN · Riyadh · in parallel with my role at Sahat Venture Studio.
Live build · Riyadh- IdeaDone
- Working MVPDone
- Structured validationWe are here
- Paid pilotsNot yet
- RepeatabilityNot yet
Current focus: Paid pilots · Fulfillment economics · Repeat requests · A repeatable operating model.
Selected external engagements
Speaking, judging, mentoring and ecosystem work across Saudi and regional programs.
Speaker / Session contributor · Riyadh · 20 August 2026
Step In Saudi
Judge · 2025
Hult Prize Foundation
Organizing team · Riyadh · June 2024
Global Innovation Majlis
Independent coverage
PH Store → Grinta
- WamdaThe issue of e-pharmacy in Egypt(opens in a new tab)Quotes Sohayb Baset as founder of Ph store, a B2B startup digitising pharma’s retail supply chain.
- Disrupt AfricaEgyptian digital pharmacy platform Grinta raises $8m seed funding round(opens in a new tab)Reports that Grinta acquired PH Store. The seed round reported here is a Grinta company milestone — not funding raised by Sohayb.
- eMasrGrinta acquires Auto-Cure to further expand its footprint in Egypt(opens in a new tab)Lists PH Store among the companies Grinta acquired.
- WamdaB2B pharmaceutical marketplace Grinta acquires Auto-Cure(opens in a new tab)States that Grinta acquired PH Store, a similar digital platform in northern Egypt.
Areas of work
- Saudi market-entry readiness
- Entry-route and sequencing decisions
- Saudi go-to-market and localization
- Partnerships and pilot design
- Commercial execution and pipeline
- Expansion business cases
- Venture operations
Writing
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