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Sohayb Baset
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Advisory & execution

Explore → Establish → Launch → Grow

One commercial journey from the entry decision to a working Saudi pipeline. Sohayb leads every stage; establishment and execution support are coordinated through qualified Saudi partners where required. Start at the stage you are in — or hand over all four.

Track recordSupported 50 companies from 12 countries with Saudi market-entry, localization, growth-readiness and expansion work — at Sahat Venture Studio, as of October 2026.

Selected work

Explore

Saudi Entry Readiness Diagnostic

In two weeks, know whether to enter Saudi, which route fits your business, and what must be true before you commit.

For
Founders and expansion leaders with traction outside Saudi who are seriously considering the Kingdom.
Typical trigger
“Saudi looks attractive, but we are not sure whether we are actually ready.”
Format
Fixed scope · ~2 weeks

Request first — scope and pricing guidance follow qualification. No public pricing.

Typical outputs

  • Decision memo
  • Commercial assumptions
  • Buyer and partner hypotheses
  • Entry-route options
  • Localization gaps
  • Evidence gaps and risk flags
  • Key dependencies
  • 90-day roadmap

What success looks like

A board-ready decision: enter now, enter differently, or not yet.

Not included unless explicitly contracted

  • Registration or licensing filings (see Establishment Support)
  • Legal or tax advice
  • Guaranteed government access or introductions
  • Guaranteed commercial outcomes

Establish

Saudi Establishment Support

Get legally set up in Saudi Arabia with the commercial plan in view — so the entity you register is the one your go-to-market actually needs.

For
Companies that have decided to enter and need investment registration, company formation and Commercial Registration coordinated end to end.
Typical trigger
“We have decided on Saudi. Now we need to get set up — properly.”
Format
Project-based · scoped to your activity
Delivery
Led by Sohayb Baset, with execution support coordinated through qualified Saudi partners where required.

Request first — scope and pricing guidance follow qualification. No public pricing.

Typical outputs

  • Entry-route and entity options
  • Investment registration (Ministry of Investment) coordination
  • Company formation and Commercial Registration (CR) coordination
  • Sector-specific licences and approvals mapped
  • Post-registration set-up checklist: tax, labour, banking dependencies
  • Compliance calendar and owners
  • Launch hand-off: what the entity must be ready to sell

What success looks like

A registered Saudi entity that is ready to operate — and a clear hand-off into Launch.

Not included unless explicitly contracted

  • Guaranteed registration, CR, licences or approvals
  • Guaranteed bank account
  • Legal or tax advice
  • Lowest-price setup

Coordination and project management — not regulatory authority. Approval timelines rest with the competent authorities.

Launch

Saudi Commercial Launch Sprint

Turn Saudi market-entry assumptions into a focused path to qualified buyers, pilots and partnerships.

For
Companies established in Saudi — or close to it — without a repeatable local pipeline.
Typical trigger
“We are in Saudi. Now how do we actually build commercial momentum?”
Format
Fixed scope · ~6–8 weeks

Request first — scope and pricing guidance follow qualification. No public pricing.

Typical outputs

  • Saudi proposition
  • ICP and stakeholder map
  • Priority accounts
  • Pilot and partner proposition
  • Outreach sequencing and messaging
  • Meeting preparation and follow-up
  • Weekly pipeline review

What success looks like

Qualified commercial conversations and at least one credible pilot or partner path in active discussion. No contract is guaranteed.

Not included unless explicitly contracted

  • Paid introductions
  • Lobbying
  • Brand identity
  • Outsourced SDR volume

Grow

Fractional Saudi Expansion Lead

Senior Saudi expansion ownership, part-time, until the business has enough signal to hire locally with confidence.

For
Growth-stage companies with a Saudi entity or serious expansion mandate, but no senior local owner yet.
Typical trigger
“The market matters, but we cannot justify a full-time country leader yet.”
Format
Monthly retainer · typically 3–6 months

Request first — scope and pricing guidance follow qualification. No public pricing.

Typical outputs

  • Commercial cadence
  • Pipeline ownership
  • Buyer and partner conversations
  • Proposal shaping
  • Market feedback to HQ
  • Sales-process fixes
  • Permanent-hire brief

What success looks like

A functioning Saudi commercial rhythm — and enough evidence to scale, hire, change direction, or stop.

This is commercial ownership, not lobbying, special access or guaranteed introductions.

Full mandate

Saudi Entry to Traction

One accountable path from the entry decision through establishment and launch to a working Saudi pipeline.

For
International companies that want Saudi done properly, with one senior owner instead of separate setup, strategy and sales providers.
Typical trigger
“We don’t just want a company in Saudi. We want customers there.”
Format
Phased mandate · scoped after the Diagnostic
Delivery
Led by Sohayb Baset, with establishment and execution support coordinated through qualified Saudi partners where required.

Request first — scope and pricing guidance follow qualification. No public pricing.

Typical outputs

  • Explore: entry decision and route
  • Establish: registration, CR and set-up coordinated
  • Launch: Saudi proposition, priority accounts, partner path
  • Grow: weekly commercial rhythm and pipeline ownership

What success looks like

A company that is not only established in Saudi, but commercially active there.

Phases are scoped and priced separately, with a decision point between each. Nothing is guaranteed except the work.

Separate strategic offer

Decision-Grade Business Case

Before you commit capital, get a bottom-up view of the economics and an honest Go / Fix / Stop recommendation.

For
Founders, boards and investors evaluating a Saudi project, location, business line or expansion commitment.
Typical trigger
“Should we commit this capital — and what would have to be true?”
Format
Fixed scope · ~2–4 weeks

Request first — scope and pricing guidance follow qualification. No public pricing.

Typical outputs

  • Bottom-up model
  • Key assumptions
  • Break-even logic
  • Working-capital needs
  • Scenario and sensitivity cases
  • Risk register
  • Decision memo: Go / Fix / Stop

What success looks like

A decision you can defend — including the decision not to proceed.

The value is the judgment, not the spreadsheet.

How engagements start

Request first. Calendar second.

A structured request means the first conversation starts from your situation, not from a blank calendar slot.

  1. 01Structured requestYou share context: company, stage, objective, timeline. No open calendar.
  2. 02QualificationSohayb reviews every request personally to check fit and the right entry point.
  3. 03Scope & pricing guidanceA short note on scope, format and investment — before any call is booked.
  4. 04Private conversationIf there is a fit, a private scheduling link for a focused first call.

What this work is not

Clear boundaries protect you. Establishment is coordinated, not guaranteed: decisions and timelines rest with the competent authorities. Where your entry needs legal or tax work, it is identified early so you can engage qualified, licensed specialists.

  • Guaranteed registration, CR, licences, approvals or bank accounts
  • Lowest-price, paperwork-only setup
  • Legal, tax or contract advice
  • Lobbying, paid introductions or guaranteed government access
  • Guaranteed meetings, pilots, contracts or commercial outcomes
  • Fundraising brokerage or stand-alone pitch decks

Not ready for an engagement? Start with the free Readiness Scorecard or a structured Decision Pack.